![]() ![]() Once you find what leads are converting into revenue, you can double down on driving more of the same.īook a demo of Ruler now to see how you can link marketing touchpoints back to individual users so you can track full customer journeys. This means you can see the impact every part of your marketing is having on sales, not leads. Then, when that lead converts into revenue, Ruler will pump all of that data back into your analytics tools. Ruler Analytics tracks and records calls, form submissions and live chat sessions from all of your users. This is the best way to prove your digital marketing ROI, increase your ROAS and reduce your CPL and CPA. While you might be currently tracking clicks, impressions and conversions, marketing attribution allows you to track revenue and attribute it directly to your marketing channels. Marketing attribution is the first tool for your arsenal if you’re looking to understand how high-quality leads behave. Marketing attribution with Ruler Analytics In this section, we’re going to cover lead generation tools that will help you maximise conversions for users who are using your website. However, a thorough review may indicate quick fixes which mean you won’t even need to implement a new lead generation tool. You might have an overview of how your marketing is working together to drive leads. While you might be wondering why conversion rate optimisation tools are at the beginning of this list, when we haven’t even begun looking at lead generation tools, answer the following:ĭo you know how well your marketing is working, currently? Remember, before you begin implementing new lead generation tools, make sure you thoroughly assess the state of your marketing currently. Grab a cup of tea, this is going to be a long one! We’ll walk you through each of the main categories for lead generation tools. Let’s get started! Our top lead generation tools
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